The existing website reflected Strategic Kids’ origins as an enrichment provider but no longer represented the full scope of the organization.

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As staffing became a core service line, the company needed a more professional digital presence that gave both sides of the business equal credibility. The website also needed to serve several distinct audiences, including district decision-makers, families, educators, and job seekers.

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The recruitment experience was especially important. The previous site did not visually or verbally communicate the scale of the organization, the value of its school-based roles, or why educators should consider joining the team.

I reorganized the website around two core service areas: enrichment programs and staffing solutions. This created clearer navigation and allowed district partners to quickly understand the organization’s complete capabilities.

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I rewrote and restructured the site content to position Strategic Kids as an established education partner rather than solely a youth enrichment brand. The new visual direction was cleaner, more professional, and better suited to district decision-makers while retaining the energy and accessibility associated with student programming.

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I also redesigned the careers experience to be more visually engaging for educators and job seekers. The updated pages emphasized the organization’s mission, school-based opportunities, employee experience, and pathways to explore open positions.

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Reusable layouts and CMS-driven content made the site easier to expand and maintain across programs, staffing services, locations, and recruitment campaigns.

The redesigned website created a clearer and more credible representation of Strategic Kids’ expanded identity.

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It gave enrichment and staffing equal prominence, strengthened the company’s professional presentation to school districts, and created a more inviting recruitment experience for educators and job seekers. The new structure also made ongoing content updates and service expansion easier to manage.