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Case Study

Clay Art ELO-P Proposal

Translating an enrichment program into a district-aligned, measurable service model.

I led the development of this Visual and Performing Arts proposal from RFP analysis through final submission, owning strategy, writing, stakeholder coordination, compliance, document design, and quality control.

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The response proposed an eight-week Clay Art program for four sessions for TK through sixth-grade students across as many as 27 elementary school sites.

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The opportunity carried an estimated annual contract value of approximately $120,000 to $400,000.

The Challenge

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The proposal needed to demonstrate more than the appeal of the program itself. It had to show that Strategic Kids could deliver consistent, standards-aligned arts instruction across multiple schools while managing staffing, materials, enrollment, evaluation, and district coordination.

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The response also needed to connect Clay Art directly to the district’s priorities for student engagement, equitable access, school climate, and college and career readiness.

My Approach

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I developed a complete service model around the student experience, including grade-specific curricula, staffing ratios, on-site recruitment, bilingual family outreach, instructor preparation, program evaluation, and a culminating gallery showcase.

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To make the proposal specific to the district, I incorporated its strategic principles and community survey findings into the narrative. I also created measurable performance targets covering student enjoyment, re-enrollment interest, attendance, staff satisfaction, program continuation, and completed student work.

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Supporting materials included three eight-week lesson plans, a sample schedule, student and staff surveys, bilingual recruitment collateral, and visuals from the instructor curriculum app I developed.

The Outcome

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Strategic Kids was selected to provide Clay Art programming after submitting the highest-rated proposal among competing vendors, with one evaluator scoring the submission 100 across the board. The program model, lesson-plan structure, and evaluation framework developed for the proposal became reusable assets for future enrichment opportunities.

My Role

  • Proposal strategy

  • RFP analysis

  • Writing and editing

  • Compliance management

  • Stakeholder coordination

  • Document design

  • Quality assurance

  • Submission management

Confidentiality

District, personnel, pricing, contact, and other identifying information has been removed or redacted.

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